Chief Executive Officer
Are you a visionary leader with the strategic acumen to drive growth, innovation, and diversification in one of Australia’s most dynamic industries?
The Queensland Tourism Industry Council (QTIC), the premier industry body for tourism in Queensland, is seeking a dynamic and results-driven Chief Executive Officer (CEO) to lead its next chapter of strategic growth, revenue diversification, and industry-wide transformation.
About QTIC
Queensland Tourism Industry Council (QTIC) is the premier industry body for tourism in Queensland, serving as “The Voice of Tourism.” QTIC is a not-for-profit, private sector, membership-based organisation dedicated to representing and delivering value to Queensland’s diverse tourism and hospitality sector. Membership includes nearly 1,000 tourism businesses across Queensland, 13 Regional Tourism Organisations representing over 3,000 regional businesses, and 18 industry sector associations.
QTIC plays a crucial role in advocating for the tourism sector at local, state, and national levels. QTIC’s primary value proposition is built on relationships with members and external stakeholders including governments and their commitment to advancing the economic impact of tourism through sustainable business practices, innovative product development, and enhancing workforce skills. QTIC operates and hosts the annual Queensland Tourism Awards, the state’s premier industry recognition program that celebrates exceptional contributions to the tourism sector.
Your Opportunity
- Strategic Leadership & Vision: As the CEO, you will be at the helm of crafting and executing a forward-thinking strategic plan that positions QTIC as a leader in the tourism sector. Your ability to anticipate industry trends, adapt to changing market conditions, and drive long-term sustainable growth will be critical to QTIC’s success.
- Grow Membership + Diversify & Grow Revenue: Take charge of diversifying QTIC’s revenue streams, driving financial growth, and ensuring the organisation’s long-term financial sustainability. Your strategic foresight will identify and capitalise on new revenue opportunities, enabling QTIC to grow its membership base and value proposition in a rapidly evolving landscape.
- Value Add & Lift Impact: Identify and launch strategic initiatives that grow and diversify QTIC’s membership and revenue streams. Your focus on financial innovation and diversification will position the organisation for continued success and resilience, ensuring it can adapt to and capitalise on emerging market opportunities. You will spearhead the creation of new, highly valued products and services that meet the evolving needs of the tourism industry. Your strategic initiatives will position QTIC at the forefront of industry innovation, delivering solutions that resonate with members and stakeholders alike.
- Industry Influence: Play a pivotal role in shaping the future of Queensland’s tourism industry, especially in the lead-up to major events such as the 2032 Olympic and Paralympic Games. Your leadership will ensure QTIC is a key player in industry discussions, policy formation, and advocacy efforts at all levels.
- Collaborative Impact: Work closely with the sector that comprises more than 64,000 businesses in tourism and hospitality, 13 Regional Tourism Organisations, and 18 industry sector associations, leveraging your strategic insight to strengthen and expand the industry’s reach across Queensland.
Your Focus:
- Lead with Strategic Vision: Collaborate with the QTIC Board to develop and implement a comprehensive strategic plan that aligns with the organisation’s mission and the broader needs of the tourism industry. Your leadership will set the direction for long-term success, ensuring QTIC remains a driving force in the sector.
- Innovate & Diversify: Identify and launch strategic initiatives that grow and diversify QTIC’s revenue streams. Your focus on financial innovation and diversification will position the organisation for continued success and resilience, ensuring it can adapt to and capitalise on emerging market opportunities.
- Advocacy: Be the leading voice of the industry, advocating for members and the sector to all levels of government – advising on and influencing policy outcomes, and bringing issues that confront the sector to light to all relevant stakeholders. Represent QTIC and its members on relevant Board and Committees.
- Drive Value for Members: Lead the development of new, innovative products and services that enhance QTIC’s value proposition. Your ability to forecast industry needs and respond with timely, relevant solutions will be instrumental in securing QTIC’s competitive edge.
- Enhance Operational Excellence: Oversee the alignment of QTIC’s operations with best practices in governance, financial accountability, and regulatory compliance. Your strategic oversight will ensure that QTIC is well-positioned to lead the tourism sector’s recovery and growth in the coming years.
- Build Strategic Partnerships: Forge and nurture strategic relationships with government bodies, industry stakeholders, and other key partners. Your influence and engagement will ensure QTIC’s voice is heard at all levels, amplifying the organisation’s impact on behalf of its members.
- Lead with Agility: Lead an agile, high-performing organisation with a proven track record – protecting core value whilst expanding reach and outcomes.
About You
To be successful we are seeking an energetic, engaging and innovative Chief Executive with an exceptional track record of developing and executing successful strategies that drive growth, transformation, and innovation within complex industries. Your ability to navigate change and lead with foresight will be crucial to QTIC’s success. You will have demonstrated success in driving revenue growth, managing change, and enhancing organisational performance through strategic business solutions. Your expertise in driving new membership and increased value to existing members will be key to QTIC’s continued evolution.
You will be a leader who inspires, motivates, and fosters a high-performing culture characterised by a growth mindset and commitment to continuous improvement, and innovation. Your leadership will drive QTIC’s strategic goals and ensure organisational excellence.
A skilled communicator and strategic influencer, adept at building and maintaining strong relationships across diverse groups, including government, industry, and community stakeholders. Your ability to engage and influence will be vital in advancing QTIC’s mission.
This is your opportunity to make a lasting impact on Queensland’s tourism industry. If you’re an agile, bold, strategic leader ready to drive growth and member value, diversify revenue, and shape the future of tourism in Queensland, we want to hear from you!
Join QTIC and be part of something extraordinary!
Applicant resources
How to Apply
Submit your resume and a cover letter outlining the unique value proposition you bring to this exciting role.
For further details and enquiries, please contact Natasha Olsson-Seeto or Donna Bliss on 07 3305 5800.
Application Deadline: 22 September 2024
