It’s no secret that the traditional recruiting methods are no longer as effective as they once were. With the advent of social media and other online tools, small-to-medium businesses are finding more efficient ways to recruit new employees.

Thanks to the internet, jobseekers can now access a wealth of information about potential employers. At the same time, employers have more tools at their disposal to find the best candidates.

Several new recruiting methods are proving to be effective for SMBs, let’s take a look at the most successful new methods in this article.

1. Employee Referral Programs

Employee referral programs are an excellent way for SMBs to tap into their existing networks and identify high-quality candidates. By offering incentives for employees to refer friends and acquaintances, SMBs can encourage their employees to help with the recruiting process.

The average cost-per-hire for a small-to-medium business is $4,000. You can significantly reduce this cost by utilising employee referrals, one of the most efficient recruitment methods.

2. Social Media

Social media is one of the most powerful tools businesses have at their disposal in today’s digital world. Not only is it a great way to connect with potential customers and promote your brand, but you can also use it to recruit new employees more efficiently.

By creating a strong brand presence on social media sites such as LinkedIn, Twitter, and Facebook, small-to-medium businesses can reach out to a larger pool of potential candidates.

They can also connect with passive candidates who may not be actively looking for a new job but would be open to the right opportunity. By connecting with these candidates and building relationships, you can be top of mind when they are ready to make a move.

3. Job Boards

Several job boards are specifically geared towards small businesses. These job boards can be a great way to search for candidates who meet your specific criteria or even reach potential candidates who might not be actively looking for a new job. Many job boards are also either free or low-cost to use.

4. Recruitment Firms

Recruitment firms like OnTalent are able to utilise their extensive expertise and networks to identify and hire candidates that fit specific needs. Firms can also help negotiate salaries and benefits – taking the guess work away from hiring. They will work with you to ensure that a competitive package is on offer – in order to attract top talent.

By working with a firm that specialises in recruiting for small businesses, suitable candidates can be better identified.

5. Measuring Employee Engagement

Measuring employee engagement is a key factor in recruiting and retaining employees. This can be measured with tools such as surveys.  By ensuring employees are happy and engaged, a positive work environment can entice interested applicants. Positive engagement results can be utilised in your brand’s marketing strategy.

Conclusion

There are a few key recruitment methods that are effective for small to medium businesses. The most effective methods to reach out to potential candidates are: recruitment firms, employee referral programs, social media and job boards. By utilising a combination of these methods, you can improve your chances of finding qualified candidates for your open positions.

At OnTalent, we pride ourselves on being the best talent recruitment agency in Brisbane. Whether you’re looking for your next great hire or you’re looking to develop your leadership team, we can help. We’d be happy to discuss how we can help you reach your goals. If you’re ready to take your business to the next level with top talent, contact OnTalent today.